Empowering a beloved football brand
We continue our journey to build Superbet into an iconic sports brand through our synergies with the world of football.
Today, we are thrilled to share that we have strengthened the longest-running strategic partnership in the SuperLiga, with FC Rapid Bucharest, for a further three years.
In this new season of the Romanian elite football division, the Superbet logo will stand alone on the front of Rapid’s shirts, as they look to build on their fifth-place finish in last year’s competition.
After eight years of continuous partnership, starting off in the 5th league and then reaching the SuperLiga playoffs, Superbet and FC Rapid created a well-known collaboration for Romanian football fans, amplified by the agreement to rename the Rapid stadium as the Superbet Arena Giulești, in 2022.
Writing chapters of success and resilience
Vlastimir Vukadinović, Marketing Director at Superbet, remarks on how sponsorships empower the passionate communities of fans:
Superbet has nurtured an incredible connection to Romanian football, and we are proud to be playing a significant part in growing the game in Romania, through our sponsorship activities. Even more, our sponsorship of the SuperLiga is proving to be an outstanding success, in terms of fan attendance and engagement with matches.
Our partnership with Rapid has been an important part of the Superbet journey, and we are absolutely delighted that we can continue for at least another three years. The history behind this relationship makes it even more special, as together we have written wonderful stories of success and resilience, across multiple divisions of Romanian football.
We know our customers love football, so it is fantastic that we can help to amplify their excitement before, during and after the game, through our strong bond to the league and teams.
A heritage of shared experiences
One of the thrilling stories of modern Romanian football is how, together with Superbet and its phenomenal supporters, Rapid had a fantastic journey across five competitive seasons. In this window of time, starting off from the fifth league, the team managed to return to Romania’s top division - the SuperLiga.
In 2022, Superbet became the first company who brands a football stadium in Romania, when FC Rapid’s home ground was unveiled as the new Superbet Arena Giulești.
Since Rapid returned to Superliga, Superbet increased the marketing activations and campaigns that offered Rapid’s fans the possibility to get the original shirt of their team. These activations evolved also to become Go Super transformational experiences for some of the passionate fans.
Rapid celebrated its Centenary on June 25th, 2023, when Superbet offered at precisely 19:23, as the club was founded in 1923, a unique moment, with the Bucharest Symphonic Orchestra singing Rapid’s anthem „Suntem peste tot acasă” („We are everywhere at home”) together with Rapid's fantastic fans.
Another special moment that marks the Centenary will be revealed to the fans on July 14th, on Rapid’s first match at home in the Superliga 2023-2024 season, when the team will take on Sepsi OSK, on Superbet Arena Giulești.
