EXCITE THE WORLD
We are constantly growing and swiftly becoming a global entertainment platform, driven by our own innovative software solutions.
Our vision is to bring technology-powered entertainment in Sports & Gaming to millions of customers around the world.
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Who we are
We are Superbet Group. A multi-channel sports betting & gaming entertainment provider, operating under three commercial brands, with technology at the heart of everything we do.
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Superbet
Our CEE multichannel champion. Born in Romania, expanding strongly across the region, while building the muscle to challenge globally.
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Napoleon Sports & Casino
Our Belgium multi-channel leader, operating one of the most beloved gaming brands in Belgium.
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Lucky7
Our multi-brand global casino operator.
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Happening
Our dedicated tech arm, developing proprietary end-to-end solutions that underpin our global ambition.
Our values
We’re a diverse team, spread across multiple locations, functions and cultures, brought together by one mission, and four key values.
We’re passionate. About our customers and our people.
We’re authentic. We are open, respectful and honest with our customers, partners and with each other.
We’re determined. To win. We innovate. We move fast and think big. We never stop.
We’re united. We are one team. We are on the journey together - win, lose or draw.
Our strategy
At Superbet Group, we play to win. While our ambitions are global, we know a one size fits all approach just doesn’t work.
We’re building a proprietary end-to-end technology to underpin all our brands and continue to leverage local expertise to deliver what’s right for our customers in each market.
We’ll consolidate and grow our existing and imminent markets, while remaining opportunistic in expanding in adjacent regulated markets.
Every day, we get one step closer to exciting the world.
