At Superbet Group we were quick to realise that building our own platform gives us the freedom to innovate, while disrupting the legacy perceptions and industry stereotypes.
Our historical technology acquisitions had paved the way to the creation of Happening, so we can say that the vision of this new company first started taking shape more than four years ago. As things progressed and we started to experience our journey of exponential growth, we knew that uniting all our tech branches into one entity will be the next natural chapter.
Thus, Happening has been created to act as the technology engine which powers Superbet Group's global platforms and commercial brands, offering a unique experience to our passionate customers.
This will be a game-changing tech company rewriting the rules of sports betting and gaming. Through Happening we are shaking up the status quo by building our own end-to-end tech stack, solving complex challenges for millions of customers and shaping a work culture unique for the tech community.
In the near future, people will witness Happening setting itself up as a true challenger, with a technology which handles serious scale, on par with Big Tech companies, and a customer obsession mindset which runs through every team.
Reasons to disrupt the tech community
Traditionally, the betting and gaming industry has been rather slow to innovate with technology. This is where we have seen an opportunity to differentiate ourselves, empowering our teams to think and act like a world-class tech company.
That being said, we can underline two key reasons which stand behind the formation of Happening.
The first one has to do with uniting the tech teams in our organization. At Superbet Group we had a mixture of organically grown teams and company acquisitions. While this has allowed us to move fast and act nimble, we felt it was time to create more unity around a common culture, while also developing harmonized ways of working.
Happening has been created based on the input of our people, to take the best elements from each of our legacy teams and bring them forward into something new. An exciting chapter that all our tech people can get behind.
The second but equally important reason has to do with attracting talent. To achieve our ambitions, it’s essential that we can attract, retain and scale our technology teams as needed. Thus, Happening is an agile, tech-focused Employer Brand, which will allow us to extend our reach, move quickly and appeal directly to the tech community.
Full story can be read on EGR Global.
