A new kind of partnership
We are continuing our journey to become an iconic sports brand, announcing an exciting football sponsorship deal in Poland.
Starting this season, eight-time Polish champions Lech Poznań will wear the Superbet logo proudly on the front of their shirts and throughout the Poznań stadium.
As part of the agreement, we are also developing a unique relationship with the Lech Poznań academy, widely known as one of the best in the country. Therefore, customers who register with an unique given code will see 10% of their first-time deposit go directly to the academy, helping to develop the next generation of talent.
Through this partnership, we are combining our love for sport and generosity, with our love for community initiatives to create the largest sports CSR activity in the history of Polish football.
This is another proof that, in all our markets, we are looking for new and exciting ways to excite the world. By partnering up with local sports institutions, we are becoming a destination for fans before, during and after the game.
Giving back to sports communities
Adam Lamentowicz, VP International Markets, describes the importance of this agreement: "With a healthy market share that keeps growing in Poland, this feels like the right time to build this exciting relationship with Lech Poznań.
This type of strategic partnership is great for brand awareness, but from day one we will be taking more pride from our support for the Lech Poznań academy. This is a one-of-a-kind opportunity for us to provide a way for fans to directly support the next wave of stars coming through the academy.
It’s exactly what we mean when we say ‘together we are super’ - together we can build great things. We believe this partnership could redefine the way we look at sponsorship opportunities, showing how we can truly reinvest in our customers and the sports they love."
The Club
Lech Poznań features in the Ekstraklasa, Poland's top division. They’ve won the title eight times, the Cup five times and the Polish Supercup six times. Poznań Stadium is one of the most modern in Poland with almost 43,000 seats. The stadium featured during Euro 2012 and has three full size training pitches.
The football academy
The Lech Poznań academy headquarters, complete with a mix of 12 natural and artificial pitches, is one of the most modern in this area of Europe, with incredible facilities, including a football skills lab. The academy has branches established across Poland, covering 3200 children, with the most talented invited to train at the main facility. Recent academy graduates include Jakub Moder (Brighton and Hove Albion), Jan Bednarek (Aston Villa) and Jakub Kaminski (VfL Wolfsburg).
