A landmark partnership
Superbet and Dinamo 1948 have officially signed a strategic partnership for the 2024 - 2025 SuperLiga season. The initial agreement spans over the entire duration of this competitive year, with an option to extend for another two seasons, a clause that can be activated at the end of the championship.
The official press conference was attended by Dan Gătăianţu – Chief Financial Officer of Dinamo 1948, Romeo Bănică - Marketing Director of Dinamo 1948, Andrei Popa – VP Online of Superbet and Andrei Stan – Sponsorship & Events Manager of Superbet.
Romanian football titans
Having an outstanding trophy case, Dinamo has won several important internal competitions throughout the tears: 18 x Romanian SuperLiga champions, 13 x Romanian Cup, 2 x Romanian Super Cup, 1 x Romanian League Cup.
On the European football scene, the club reached the European Cup semi-finals in the 1983 – 1984 season and the Cup Winners’ Cup semi-finals in the 1989 – 1990 season.
Empowering a brand to shine brighter
The agreement will include, in addition to the usual provisions in a technical sponsorship contract, integrated actions that are in line with the values shared by Superbet and Dinamo 1943 Bucuresti: performance, fair play and responsibility.
Andrei Popa, VP of Online, Superbet:
"Our partnership with Dinamo Bucuresti will have impactful results in terms of amplifying this important brand of Romanian football. This will be seen both in digital media and in campaigns that will bring more supporters to the stadiums and to events dedicated to the communities of football fans."
Following the signing of this partnership, Superbet will invest in media and digital projects initiated by Dinamo. Thus, our company will support the equipping of a TV studio that will create dedicated content for the red and white club. In terms of digital, Superbet will fund the development of an app designed especially for Dinamo supporters.
Andrei Stan, Sponsorship & Events Manager, Superbet:
"Dinamo is a heritage football brand, and this agreement is a recognition of the passion and dedication that their supporters have shown over time. Through the planned investments that are part of this agreement, we will ensure that Dinamo will have a brand identity that reflects both the history and the present of this iconic club for Romanian football."
The strategic partnership will also include investments in brand activations at home matches or the production of premium-quality merchandise.
Dinamo Bucuresti - a social phenomenon
This new agreement is set to generate a high level of enthusiasm among Romanian football lovers, as Dinamo is recognized as having a large and passionate supporter base.
Andrei Nicolescu, Special Administrator, Dinamo 1943 Bucuresti:
"The agreement with Superbet represents a significant step in our club's evolution. We are going through a period of reconstruction, and the results will depend on the quality of our partners.
Dinamo deserves a sponsor of Superbet's caliber. Equally, I believe that Superbet deserves a partner like Dinamo, which represents a social phenomenon. Because, in our case, we are not just talking about the team, the club, or the trophy case, but, first and foremost, about our amazing supporters who have done the impossible, who have changed the social dimension of the game. Just as Superbet has impacted the game and reinvented the field in which it operates."
