Nikola Jokić, iconic NBA Champion and NBA Finals MVP, becomes the first brand ambassador of Superbet in Serbia
We are thrilled to announce that NBA All-Star player and global basketball icon Nikola Jokić has become our brand ambassador in the Republic of Serbia. The ambassadorship agreement extends across all Superbet brands and CSR initiatives in Serbia.
Nikola Jokić plays center for the Denver Nuggets of the National Basketball Association (NBA). He won the NBA Championship with Denver Nuggets in the 2022-2023 season, while also being the NBA Finals Most Valuable Player (MVP) for the same season.
Furthermore, Nikola Jokić is a five–time NBA All-Star player, has been named to the All-NBA Team on five occasions and won the NBA Most Valuable Player (MVP) award for the 2020–21 and 2021–22 seasons. One of the most beloved athletes in Serbia, he was part of the Serbian basketball national team with which he won a silver medal at the 2016 Summer Olympics held in Rio de Janeiro (Brazil).
Recognized unanimously by experts, Nikola Jokić has redefined the role of a center in modern basketball, emphasizing versatility, passing, and basketball tactical intelligence. His career serves as an inspirational story for aspiring basketball players worldwide, while Nikola serves as a role model for young athletes, showcasing the importance of hard work, dedication, and relentless passion for the game.
A perfect match of shared values
It is essential for us to underpin the importance of shared values as the main pillar of this partnership. As an athlete showcasing genuine leadership through his impeccable reputation in the Serbian community and on the global stage, Nikola Jokić embodies the Superbet values: passion, authenticity, determination, and unity.
Thanassis Kanouris, Country Manager, Superbet Serbia:
“We are thrilled and honored that Nikola Jokić has become part of the Superbet team. He is an amazing athlete, who stands out from everyone else, as he is the type of player who focuses on the team’s objectives, a quality that aligns seamlessly with our core values.
Nikola's reputation as one of the world's premier basketball players, with a track record of outstanding achievements, is a testament to his unique talent and global appeal. We are proud to partner with him through this ambassadorship agreement, aiming to highlight his exceptional qualities and inspire audiences through his values.
Furthermore, having Nikola Jokić as our brand ambassador is an ideal way for us to introduce the Superbet brand and our unique entertainment products in Serbia.
Unity and collaboration are in our brand DNA, while Nikola's motto is that the most important thing is to assist. That makes us and him driven by the same goal: to excite millions of sports fans across the world.
Serbia is a strategic market for Superbet’s expansion in the wider European region and having such an iconic athlete in our team is an exciting opportunity and a sign of respect for local sports fans.”
Passion, responsibility and a long-term commitment
Nikola Jokić, NBA Champion with Denver Nuggets (2022-2023), NBA Finals MVP (2022-2023), 5-time NBA All-Star, NBA MVP Award (2020–21; 2021–22):
“I am delighted to team up with Superbet, a company renowned for the unique way in which they connect fans across Europe with the thrilling world of sports. As a professional athlete, I'm deeply committed to enhancing the fan experience, and that’s perfectly aligned with Superbet’s mission.
The Superbet team is highly professional, while also showing great care and respect for the needs of their customers. Even more, I appreciate the importance given by the company towards responsible gaming and that was one of the key aspects which convinced me to partner up with this amazing brand.
I believe that the passion they invest in nurturing sports communities will have a strong impact in the years to come. Together we can build a sustainable future for the Superbet brand, working on long-term plans and discovering new synergies.
My partnership with Superbet has been nothing short of fantastic so far, and I can’t wait to create exhilarating moments together for fans in Serbia and beyond.”
The signing of Nikola Jokić as brand ambassador demonstrates Superbet’s intentions to make a unique statement in Serbia, bringing emblematic athletes closer to communities of fans. A first step in creating a vibrant environment of sports and entertainment, filled with immersive experiences and engaging activities.
