An emblematic partnership
We are pleased to announce that Napoleon Sports & Casino, our successful commercial brand in Belgium, has extended its partnership with emblematic football club RSC Anderlecht. This meaningful collaboration is a testament of Napoleon’s love for entertainment and passion for sports. The new agreement will run until the summer of 2027, focusing on enhancing the stadium experience at RSC Anderlecht.
Following the extension of this collaboration, Napoleon will have a more prominent place on the shirts of RSC Anderlecht, being featured on the front of the shirts until the end of the year. Starting with 2025, our commercial brand in Belgium will become visible on the back of the shirt.
Investing in Belgian football
Kenneth Bornauw, CEO Non-Sports RSC Anderlecht:
“We are delighted that one of our existing partners has chosen to further strengthen their commitment to the club. This is a recognition of our great partnership and illustrates the impact our brand and channels have in realizing the commercial objectives of our partners."
Philippe Joos, General Manager Napoleon Sports & Casino:
“As a Belgian company, we are particularly proud of our involvement in Belgian football. We look back with satisfaction on the first year of partnership with RSC Anderlecht and look forward to further cooperation that focuses on responsible sports experience. RSCA and Napoleon not only cherish the passionate love for entertainment, excitement and unforgettable moments, but also the ambition to be the biggest, with an eye for local roots.”
